CRM Business Programme Director

Heather Burch
Senior Charity Specialist
E:Heather@thetalentset.co.uk
T: 07467 820496
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We are excited to be recruiting for a CRM Business Programme Director for a well-known international development charity embarking on huge change, the role will initially be recruited as a 1 year fixed term contract but this is likely to extend.

 

As the CRM Business Programme Director you will be responsible for leading the successful implementation and delivery of a large-scale CRM programme - a new CRM and customer data management system. You will also play a significant role in championing the supporter engagement transformation programme to deliver increased supporter engagement.

 

The key responsibilities of this role will include:

  • Shaping the supporter engagement and support data strategy for the organisation and ensure alignment to the overall vision
  • Working with the wider fundraising and Marketing leadership team to enable to supporter journey
  • Adopting a supporter centric and data driven approach to maximise growth and engagement
  • Evaluating performance against agreed KPIs

 

This project is part of an organisational wide CRM change strategy that will hugely improve their approach as well as transforming the digital experience for all their supporters.

 

To be successful in this role you will have a successful track record in shaping and leading teams to successfully delivery large scale CRM marketing projects, proven experience of leading the development and implementation of a complex CRM marketing programme that covers acquisition, segmentation, engagement and campaign management and have really strong experience in measuring, monitoring and tracking KPIs for CRM performance. In terms of personality you will be an established leader with gravitas and the ability to network and influence both internal and external stakeholders, you’ll be a proven team player and a highly detailed strategic thinker.

 

To be considered for this position please apply with your CV as soon as possible.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.