Marketing Manager (Email)

Kris Bucknall
Membership & Education Specialist
E:Kris@thetalentset.co.uk
T: 07741 312918
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I'm excited to again be working with a fantastic, not for profit membership organisation, to recruit a Marketing Manager, focusing specifically on email marketing.

This role will work across the business leading on email marketing and lead gathering, with an emphasis on developing, planning and scheduling activity. You’ll be responsible for leading on the development and delivery of communications to better reach, engage, support, and build meaningful long-term relationships with audiences, championing an insight-driven, engagement-first approach.

The role would suit a strong copywriter who will work closely with internal experts to help them reach their audiences. You’ll have strong experience evaluating campaigns and managing data processes and workflows to build effective journeys and optimise automation programmes.

 

Key responsibilities include:

  • Responsible for the ongoing development of email communications to aid member retention, including planning, implementation and review
  • Work with the other departments to develop leads  
  • Work on perfecting automation programs for email and SMS, such as renewals, onboarding and transactional emails
  • Evaluate the impact of these communications using key metrics; review and adjust campaigns accordingly for greatest impact and report internally
  • Lead and manage email marketing campaigns, to include designing and developing email content, data segmentation and dispatch
  • Write actionable analytic reports for internal clients on eMarketing campaigns to facilitate ongoing development and improvement
  • Line mange the Digital Marketing Assistant overseeing priorities and workload

The successful candidate will possess:

  • Proven email marketing project management experience with the ability to devise, implement and monitor high quality and effective marketing campaigns
  • Strong analytical skills and an understanding of data management, architecture and manipulation
  • Demonstratable experience in delivering member/audience engagement initiatives and retention campaigns
  • Excellent knowledge in databases, CRMs and e-marketing systems. Dotdigital is desirable
  • Excellent interpersonal skills, with an ability to effectively communicate and influence a wide variety of stakeholders at all levels

 

This is a permanent role, paying £41,000-£43,000.  The organisations offers incredible flexibility and work patterns, with candidates coming into the Central London office up to 1 day/week.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make adjustments to always ensure a fair process.