Senior Digital Marketing Officer

Heather Burch
Senior Charity Specialist
T: 07467 820496

The Talent Set are extremely pleased to be working with Tommy’s to find their new Senior Digital Marketing Officer.

This role offers a flexible working environment. Hybrid working with an expectation to be in their London office 2 days a week.

Tommy’s is the largest charity funding research into the causes of miscarriage, stillbirth and premature birth. They provide information for parents-to-be to help them have a healthy pregnancy and baby.

The Digital Marketing Manager will work closely with the Head of Marketing, Head of Individual Giving and Head of Pregnancy Information to lead on all paid digital marketing activity in order to increase awareness and familiarity of Tommy’s amongst our target audience.

Key responsibilities:

  • Support in the implementation of an integrated marketing and communications programme alongside of the Head of Marketing to increase public awareness of and engagement with Tommy’s
  • Lead on Tommy’s paid digital strategy across all channels (paid social, search, display), ensuring organisational objectives are carefully balanced
  • Work with the Head of Marketing, Head of Pregnancy Information and Head of Individual Giving to develop expertise in Tommy’s key audiences
  • Work with the wider Marketing, PregnancyHub and Individual Giving teams to develop effective and creative multi-channel digital marketing campaigns with varying objectives, including driving awareness, behavioural change, and income generation
  • Lead on evaluation of campaigns and on impact reporting for all paid digital marketing activity across the charity
  • Work as part of broader project teams, incorporating specialists in design, production, PR, engagement, marketing and fundraising, to generate outstanding marcomms activity

We are looking for someone with:

  • Strong paid digital marketing background with experience across a range of channels – social, search and display
  • Strong content marketing background
  • Experience of building lasting relationships with a range of stakeholders
  • Editorial skills, ability to adapt content and tone of voice as required
  • Knowledge of Paid social, Google ads, display, Google analytics

Please apply today so as not to miss out!

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

Please note any third-party CVs submitted to Tommy’s will be redirected to The Talent Set for review.