Digital Marketing Officer The Talent Set are delighted to partner with the British Veterinary Association on a fantastic Digital Marketing Officer role. This pivotal position offers an opportunity to develop impactful digital content and campaigns that enhance engagement and support the organisation's mission within a vibrant, collaborative environment.
This role is ideal for a creative content specialist who excels at social media management, digital storytelling, and email marketing. who enjoys bringing an organisation’s mission to life through engaging, high-quality content.
About the client BVA is the largest membership community for the veterinary profession in the UK, we champion, support, and empower more than 19,000 vets of all ages, stages, and disciplines.
We’re making sure that our members' work is understood and valued by the public, that they’re supported to grow and thrive both personally and professionally, and that their expertise is heard and respected by the people shaping our national policies.
Key Responsibilities
Develop and implement a cohesive content strategy across digital channels, including social media, email, and the organisation’s website, to showcase their work and impact effectively.
Manage and grow social media platforms, produce engaging content, and analyse performance to optimise audience engagement.
Lead the creation, editing, and management of multimedia assets such as photos and videos using tools like Adobe Creative Suite and Canva for use in marketing channels.
Plan, build, and monitor email campaigns via Dot Digital, utilising segmentation, automation, and A/B testing to improve results.
Support the redevelopment and management of the organisation’s website, ensuring content remains accessible, relevant, and aligned with strategic aims.
Assist in delivering targeted campaigns to promote membership services and specific initiatives, including the Canine Health Scheme.
Use analytics tools including GA4 and Google Ads to evaluate campaign performance, deriving insights to inform future activities.
Stay informed of emerging digital marketing techniques and activities; recommend and implement innovative approaches to enhance outreach.
Support the organisation’s presence at industry events, including content creation and on-the-ground campaign activities.
Person Specification
Proven experience in delivering digital marketing campaigns within membership, charity, or NfP sectors, with a focus on engagement and growth.
Proficiency in creating compelling digital assets, including photos and videos, with experience in Adobe Creative Suite, Canva, or similar tools.
Strong understanding of digital tools and platforms such as social media management, email marketing systems, CRM, and content management systems.
Knowledge of paid media campaigns, including Google Ads and Meta advertising.
Organised, with excellent project management skills enabling multiple campaigns to run smoothly simultaneously.
Analytical mindset with the ability to interpret data from tools like GA4 and Google Ads to inform marketing strategies.
Creative thinking and the ability to initiate and develop innovative ideas to enhance content and campaigns.
Strong written communication skills, capable of producing clear, engaging content for diverse audiences.
What’s on Offer
Salary: £40,489
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email).
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
