The Talent Set are delighted to be working with Turn2us to recruit their Head of Brand & Communications.
The charity offers a flexible working environment, with hybrid working from their London office.
The Head of Brand and Communications is responsible for developing and delivering Turn2us’ branding and external communications strategy, including media relations, social media, content marketing and work with influencers.
The team will focus on insight, targeted campaigns, audience development, the amplification of the voices of those for whom Turnus exists and raising the profile of the charity and its work. The work will be collaborative with other departments.
Key Responsibilities:
As brand guardian ensure that the brand’s values, messaging and visual identity are consistently represented across all touchpoints and throughout the organisation, including maintaining high standards of quality for all branded materials and manage the use of all communications suppliers for Turn2us.
Lead the organisation’s accumulation of insights about stakeholders' experiences of Turn2us and lead the charity’s continued development of the brand’s articulation.
Support internal stakeholders, including Elizabeth Finn Homes, partners, and funders on the brand’s values, identity, and guidelines through training, inductions and up-to-date brand guidelines.
Collaboratively develop Turn2us’ marketing and communications strategy and develop an annual calendar of activity in harmony with our work, vision, purpose, values and strategy.
Develop and manage our traditional and social media presence as well as developing profile through collaboration with key influencers, editors and journalists.
In partnership with the Head of Supporter Engagement and the Head of Policy and Influence, plan and execute content marketing campaigns, including creating and distributing digital content including blog posts, articles, videos and infographics.
Plan and lead the delivery of key publications and events including the Annual Report and stakeholder engagement events.
Define, develop and implement national campaigns aimed at key poverty issues in order to raise awareness of the charity’s services.
Work in coalition with a range of stakeholders to drive greater impact for awareness and understanding of key issues for people facing financial insecurity.
Provide inspiring leadership and support to the Communications team, creating a high performing culture to ensure the successful delivery of department and organisational objectives.
Person Specification:
Background and professional experience in Media, Digital & MarComms.
Experience of setting strategy, managing, and creating budgets, and regular reporting outcomes against KPIs.
Experience of developing creative content campaigns across multiple channels to drive engagement and social change.
Proven experience of leading, managing, and retaining a team of exceptional talent as well as creating a culture of innovation and a commitment to achieving results.
Strong interpersonal and team management skills.
Strong editorial and writing skills.
Project management and planning skills across teams.
Evidence of a strong news sense with a proven track record of successfully developing news stories and strategic use of social media.
Demonstrable experience of developing a strategy and identifying opportunities for celebrity supporters and influencers to support organisation-wide marketing strategies.
Understanding of brand management.
Crisis communications.
Budget management and control.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
