Head of Marketing The Talent Set is delighted to partner with the Chartered Quality Institute on an exciting Head of Marketing opportunity. This leadership position involves shaping and delivering the organisation’s commercial marketing strategy to drive sustainable revenue growth, optimise member engagement, and strengthen brand presence within the professional membership sector.
Key Responsibilities
Developing and executing integrated marketing plans aligned with organisational growth objectives.
Leading demand generation initiatives to increase memberships, training participation, and other key income streams.
Conducting market research to identify revenue opportunities, customer needs, and competitive positioning.
Managing all campaigns related to acquisition and retention, ensuring high-quality leads and conversion success.
Overseeing marketing data management, automation workflows, and tracking performance against KPIs.
Building and nurturing a high-performing marketing team dedicated to continuous improvement and commercial focus.
Collaborating with external partners and internal teams to ensure seamless alignment of marketing activities with sales and overall organisational goals.
Monitoring progress, managing budgets, and reporting on marketing performance transparently.
Driving digital transformation initiatives, utilising automation and AI tools to optimise marketing outputs.
Acting as an ambassador for the organisation, representing it internally and externally.
Person Specification
Extensive experience leading a commercial marketing team with proven growth results.
Demonstrated success in demand generation, customer acquisition, and performance marketing strategies.
Knowledge of the professional services, membership, or related sectors.
Strong skills in data analysis and insights-driven decision making.
Excellent strategic thinking, planning, and budget management capabilities.
Robust communication skills with a collaborative working style.
Creative mindset with a proactive approach to process improvements and innovation.
Ability to influence diverse stakeholders and manage external agencies effectively.
What’s on Offer
Salary: £70,000
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email).
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
