The Talent Set are delighted to be working with Tommy’s to find their Senior Strategic Marketing Manager. Tommy’s offer a flexible working environment with a 50:50 office and home working pattern based in London.
Reporting into the Deputy Marketing Director, the Senior Strategic Marketing Manager will provide expertise to implement an integrated performance marketing programme, helping to raise awareness and familiarity of Tommy’s with our target audiences, grow our active supporter base and increase donations.
The role will lead digital supporter acquisition, working closely with the brand marketing team to deliver supporter-centred, creative marketing campaigns and activity across a range of channels.
Key Responsibilities:
Lead and develop Tommy’s supporter acquisition strategy taking an audience-first approach to activity, using a range of tactics including paid digital, SEO and email.
Lead the team to manage and optimise paid campaigns across platforms including search, social, and other relevant channels to maximise brand engagement and income.
With a focus on acquisition, work alongside the Supporter Engagement Manager to keep new and existing supporter journeys updated and on brand.
Develop creative, engaging content in line with our content and channel strategies for campaigns and projects, working closely with the wider marketing and fundraising.
Support an integrated cross-departmental approach with Tommy’s individual giving, mass fundraising and partnership fundraising teams to support income generation and growth.
Work in collaboration with fundraising project teams in the development and marketing of new products, events and campaigns, providing marketing expertise at every stage of the process from inception to delivery.
Champion a supporter-first approach, rooted in audience insight.
Use data and insights to map and analyse audience behaviour to inform marketing and fundraising activity (GA4, brand insights, market research).
Analyse and use data insight to implement continual improvements and optimisations to campaigns and initiatives to hit OKRs.
Support in creating and updating tracking dashboards to monitor performance
Person Specification:
Experienced with project management.
Strong performance marketing experience (including paid social media advertising, PPC, SEO)
Knowledge of social media content strategies across paid and organic.
Delivery against budgets.
Experience of building lasting relationships with a range of stakeholders.
Content management systems (ideally Drupal).
Adobe creative suite.
E-news platform skills (Adestra or equivalent).
Database (Raiser’s Edge or equivalent).
Editorial skills, ability to adapt content and tone of voice as required.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
