Marketing Manager

Marketing Manager

Permanent

Role Overview
The Talent Set are delighted to partner with the Association of Accounting Technicians in their search for a permanent  Marketing Manager to join their growing team

At AAT it’s their mission to make it possible for more people to experience the opportunities a career in finance brings, through their accessible qualifications and supportive community.

AAT are the UK’s leading qualification and professional membership body for vocational accountants. They pride themselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support their members and customers throughout their careers.

This position offers an exciting opportunity to shape strategic marketing initiatives that support student acquisition, product launches, and brand growth within a dynamic, sector-leading environment.

Key Responsibilities

• Develop and execute integrated marketing strategies aligning with overall business objectives.
• Plan, manage, and optimise multichannel campaigns to increase brand awareness and drive student registration.
• Lead go-to-market activities for new qualifications and oversee successful product launches with measurable KPIs.
• Coordinate with agencies and external partners to create compelling content and impactful campaigns.
• Analyse marketing performance data, providing actionable insights to improve ROI.
• Collaborate across teams to ensure consistent branding, messaging, and customer engagement.
• Monitor industry trends and competitors to identify opportunities for differentiation and innovation.

Person Specification

• Demonstrable experience in campaign management across digital and traditional marketing channels.
• Expertise in developing and implementing marketing strategies with a clear understanding of GTM approaches.
• Proven ability to manage and optimise marketing budgets for maximum impact.
• Familiarity with marketing analytics platforms such as HubSpot, Microsoft Dynamics, and Power BI.
• Strong stakeholder management skills with experience guiding marketing teams or agencies.
• Excellent communication skills for crafting compelling messaging and internal collaboration.
• A proactive mindset focused on continuous learning, optimisation, and innovation.

What’s on Offer
Salary: £51,685 - £54,405

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). 

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.