The Talent Set are delighted to partner with our client on a fantastic CRM Marketing Officer role. This position involves managing and optimising customer journeys to enhance outcomes through multi-channel communication, data analysis, and strategic campaign planning.
Key Responsibilities
- Design and optimise journey maps to improve conversion rates from enquiry to onboarding.
- Coordinate touchpoints across channels to deliver a cohesive experience.
- Analyse data to identify trends and insights, supporting targeted marketing initiatives.
- Monitor, evaluate, and report on recruitment funnel performance, providing actionable insights.
- Develop and implement automated, personalised communication strategies across multiple channels.
- Collaborate with stakeholders to drive continuous improvement in recruitment tactics and campaigns.
- Maintain accurate data collection in CRM systems to ensure measurement effectiveness and optimise campaign performance.
- Contribute to planning and deploying high-impact activities during peak periods.
Person Specification
- Proven experience in journey mapping across multi-channel marketing campaigns
- Good understanding of communication funnels, customer behaviour, and factors influencing decision-making.
- Practical experience working with CRM systems and data to segment audiences and enhance conversion outcomes.
- Ability to plan, deliver, and refine campaigns across various channels.
- Skilled in monitoring and evaluating marketing metrics, with experience in using reporting tools such as Power BI or similar.
- Strong stakeholder management and communication skills, capable of working proactively with diverse teams.
- Analytical mindset with confidence in data analysis and insight-driven decision support.
- Comfortable leading and coordinating project activities with minimal supervision.
What’s on Offer
Salary: £33,000 - £38,000
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
